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In today’s fiercely competitive business environment, understanding how customers perceive your brand is crucial for survival. Brand tracking allows you

Have you ever wondered how businesses seem to know exactly what you want? The secret lies in customer profiling, a

Defining product-market fit is integral to the success of your startup and the products you aim to offer. It represents

Our Trendspotting Report, now in its third iteration, 2024, has charted shifting attitudes toward work, housing, and AI, with cost-of-living

This International Women’s Day, 8 March 2024, we want to tun the spotlight on some of the matters impacting women.

This International Women’s Day 2024 we want to turn the spotlight on some of the matters impacting women. Few have

The Latest Consumer Trends to Watch As a market researcher and demographer, I have been studying demographic and human behavior

How to succeed as a Business Founder: 5 key people you need in your corner. My 6 yr old son

Think back just a few years and you’ll reach an era when, if you needed to find an expert in

Welcome 2021! For many businesses, it couldn’t come fast enough. There is hope that this year is going to be

You are the Founder or CEO and want to launch a new product to ensure the company hits its growth

Businesses are now being told to put their customers first and design products and services with a customer-centric lens. As

“Change before you have to… Control your own destiny or someone else will. An organization’s ability to learn, and translate

Like many industries, Covid-19 has forced how many of us conduct qualitative market research with a fundamental shift in approach

Welcome to 2020 where a pandemic and potential global recession are driving uncertainty and leading business leaders to examine their

“Where do I start?” “Should I be doing customer research during this time – is it appropriate?” “Our budgets have

In a recent Forrester report, it was revealed that insight-driven companies are growing at 8x the pace of the global

Are your customers driving your business… or is your business driving away your customers? As Intuit Accounting Software’s co-founder, Scott

In a 2017 Forrester report, it was revealed that insight-driven companies in the US are growing at 8x the pace

It’s the new future of job security, even if it looks nothing like the job security of the past, giving

In NZ and Australia, SME’s now make up over 90% of industry and will be the main source of new

I had the privilege to attend the National Future of Work Summit held at the ICC in Sydney on 30th

I picked up this month’s NZ Marketing magazine focused on the disintermediation of the marketing industry by specialist agencies I

As a business owner, Mum of two young kids and launching a start-up, life is busy. It is easy to

“Alone time is when I distance myself from the voices of the world so I can hear my own.” Oprah

For around 100 years, Australian minds and media generally defined “family” as an inflexible structure: a mother, a father and

You’ve probably heard the term “empty nesters”, a name for parents whose kids have left home for university or to

So you have a whole bunch of customers that you want to speak to more often, keep them engaged and

Not long ago, many Australians assumed they’d one day own a home. Real estate didn’t require a 6-figure executive salary

If you want to remain competitive within your industry you might need to think about developing a new product or

A Guide for Exporters to Launch with Confidence Thinking of exporting your product or service to new overseas markets? Watch

If you want your brand to resonate in a new market, ensure your marketing strategy is tailored accordingly. Missing this