An online community is like a private online chat group; an interactive and efficient insight gathering tool that allows us to explore attitudes, behaviours, triggers and motivations.
Communities vary in length from around 6-14 days. Topics are posted every second day and our researcher prompts participants to share their feedback, impressions and feelings, without the constraints of a staged “formal Q&A research” environment.
Participants can comment in real time when their emotions are heightened, giving rich and accurate insight into their attitudes and experience.
Through skilled moderation, the community fosters a collaborative and open environment. Because of its ongoing and interactive nature, it is ideal for identifying challenges and opportunities and allows the moderator to explore any issues and/or opportunities on the spot.
Online communities provide a platform for real-time interaction with your target audience, allowing you to gather immediate feedback on products, services, or market trends.
Through discussions, polls, and surveys within the community, you can collect qualitative data, gaining deeper insights into consumer preferences, opinions, and behaviors.
Compared to traditional market research methods, online communities can be more cost-effective. You save on expenses related to physical facilities, travel, and logistics.
Establishing a community fosters a sense of belonging among participants. This can enhance brand loyalty as users feel a connection not just with the product but with the brand community.
Online communities can serve as a source of innovative ideas. Engaging users in the co-creation process can result in the development of products that better meet customer needs.
With online communities, you can quickly gather data. This is crucial in fast-paced industries where timely insights are essential for decision-making.
Online communities are adaptable and can be quickly modified to address changing research needs or emerging market trends.
We use Qualzy as our online qualitative platform.
Read our recent case study on our partnership with Qualzy.
Interested to find out more about online communities for your research project? Schedule a call with us and let us provide you more information on options available to you
Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.
Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.
Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.
Irina Smolina – Marketing Manager – Lentune
Read Full Case Study
Read Full Case Study
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.