In depth customer interviews involve one-on-one interactions between a researcher and a participant either online or in person. They are often used as the preliminary phases of research, helping to identify key themes and approaches for the quantitative research phase. In-depth interviews can vary in length, but are usually between 45 minutes to 90 minutes, depending on the topic.
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In-depth customer interviews allow for detailed exploration of participant experiences, attitudes, and opinions. This depth provides richer qualitative data compared to more structured survey methods.
Researchers can probe and delve deeper into participants’ responses, enabling a better understanding of complex motivations, beliefs, and decision-making processes.
Interested to find out more about in-depth customer interviews for your research project? Schedule a call with us and let us provide you more information on options available to you.
Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.
Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.
Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.
Irina Smolina – Marketing Manager – Lentune
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Read Full Case Study
Read Full Case Study
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.
