Market Research

Want to make informed decisions? Market sizing research provides you with the essential insights into the size, structure, and growth potential of your target market. It allows you to identify untapped opportunities for growth, prioritise market segments with the greatest potential for success, and inform strategic decision-making and resource allocation. 

Without a solid understanding of your market, you risk making decisions based on assumptions or outdated information, which can lead to misaligned branding efforts, wasted resources, and costly mistakes.

Make informed decisions that are grounded in real data.

Contact us to see how Insights Exchange can help grow your business.


“As a business, you are about to invest thousands, 100s of thousands, even millions into launching into a new market, but many of us don’t even take the time to do our research first. What can we do today, to guarantee success tomorrow?

Do your due diligence - do your research. It's worth the investment."

Benefits of Market Research Prior to Expanding or Launching in a New Market Include:

Market sizing and new market entry research allows  businesses to make more informed decisions, mitigate risks, and optimise how to best allocate funds and resources. 

Target Audience

Your target audience in one market could be different in another. Different cultures might feel different about your product or service.  By analysing market size, segmentation and other nuances,  you can identify your target audience more accurately and ensure you tailor your marketing strategy to meet the specific needs and preferences of the new audience.

Expanding can be costly – especially if you don’t understand your competitive landscape or challenges such as the regulatory environment in other countries. Market research, including market sizing, allows you to assess the potential risks associated with entering a new market, reducing the likelihood of unexpected costs and setbacks.

Make Strategic Decisions

Market sizing and new market entry research support strategic decision-making by providing data-driven insights. Will your pricing be different? What distribution channels are best suited in the new market and should you be aware of any cultural differences?

We Have Helped These Companies With Strategic Market Research

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If you would like more information on Market Sizing and New Market Entry, please book in a 30-minute Discover Call  and we can work through the best options for your business needs. 

How Do We Do This?

Our global team of experts uses a wide range of research techniques to answer your
 questions and drive your business towards achieving its goals.

Let’s work together

STEP 1: Let’s chat about your research needs!

Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.

STEP 2: Finalise Scope of Work and Assign Research Expert.

Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.

STEP 3: Kick Off time!

Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.


“We approached Insights Exchange to better understand our potential customers in Australia and to size the market opportunity. Their past expertise with working in both New Zealand and Australia with technology start-ups and their good reputation with clients such as Xero was our appeal to working with them.

We were really impressed with their responsiveness to our queries, fast turnaround, quality of researchers and ease to work with.”

Irina Smolina – Marketing Manager – Lentune

Insights Exchange has helped many brands with their new market entry research including: