Customer Profiling

Customer profiling can provide you with a deeper understanding of your target audience. By segmenting customers based on demographics, psychographics, behaviours, and preferences, you can create detailed profiles (or personas) that reveal key insights into their needs, motivations, and purchase drivers.

Customer profiling allows you to tailor your marketing strategies, product offerings, and messaging to better resonate with specific customer segments, increasing relevance and engagement. 

Customer profiling also enables you to identify high-value customers, personalise interactions, and build stronger relationships, leading to increased loyalty, customer satisfaction, and long-term profitability for your brand.

Some of the benefits include:

“As a business, you are about to invest thousands, 100s of thousands, even millions into launching into a new market, but many of us don’t even take the time to do our research first. What can we do today, to guarantee success tomorrow?

Do your due diligence - do your research. It's worth the investment."

Customer Profiling Identifies High Value Opportunities

Profiling helps segment existing customers based on common attributes like demographics, psychographics, purchase behavior, needs, and values. This enables you to identify, target and retain your most valuable customer groups.

Personalise Your Marketing With Customer Profiling and Segmentation

Detailed customer persona profiles allow you to tailor messaging, products, pricing and services to best resonate with different micro-segments based on their unique needs and motivations. Personalised marketing drives conversion and loyalty for your brand.

Customer Profiling Analysis Helps Your Business Grow

Where are your opportunities? Market research can help you identify which consumer groups you are under performing and you can adapt your marketing strategy accordingly. Mapping profiles against market sizing estimates also enables you to focus resources on the segments with the most revenue potential for your brand.

Interested to find out more about undertaking Quantitative Research for your business?  Schedule a call with us and let us provide you more information on options available to you.

How Do We Do This?

Our global team of experts uses a wide range of research techniques to answer your
 questions and drive your business towards achieving its goals.


customer profiling for car manufacturers

Let’s work together

STEP 1: Let’s chat about your research needs!

Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.

STEP 2: Finalise Scope of Work and Assign Research Expert.

Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.

STEP 3: Kick Off time!

Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.


“We approached Insights Exchange to better understand our potential customers in Australia and to size the market opportunity. Their past expertise with working in both New Zealand and Australia with technology start-ups and their good reputation with clients such as Xero was our appeal to working with them.

We were really impressed with their responsiveness to our queries, fast turnaround, quality of researchers and ease to work with.”

Irina Smolina – Marketing Manager – Lentune

Browse Our Case Studies to See How Insights Exchange Can Help Your Business: