Customer profiling allows you to tailor your marketing strategies, product offerings, and messaging to better resonate with specific customer segments, increasing relevance and engagement.
Customer profiling also enables you to identify high-value customers, personalise interactions, and build stronger relationships, leading to increased loyalty, customer satisfaction, and long-term profitability for your brand.
Some of the benefits include:
Profiling helps segment existing customers based on common attributes like demographics, psychographics, purchase behavior, needs, and values. This enables you to identify, target and retain your most valuable customer groups.
Detailed customer persona profiles allow you to tailor messaging, products, pricing and services to best resonate with different micro-segments based on their unique needs and motivations. Personalised marketing drives conversion and loyalty for your brand.
Where are your opportunities? Market research can help you identify which consumer groups you are under performing and you can adapt your marketing strategy accordingly. Mapping profiles against market sizing estimates also enables you to focus resources on the segments with the most revenue potential for your brand.
Interested to find out more about undertaking Quantitative Research for your business? Schedule a call with us and let us provide you more information on options available to you.
Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.
Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.
Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.
Irina Smolina – Marketing Manager – Lentune
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