The Latest Consumer Trends to Watch
As a market researcher and demographer, I have been studying demographic and human behavior trends for over two decades. We have released Demography Trend Reports in both Australia and New Zealand for a number of years, and we are excited to share our first US study: Trendspotting – Your USA Today & Tomorrow.
Why are demographic shifts important for brands to stay on top of? How do these trends impact consumer behavior and spending habits? Being ahead of the curve in recognizing and responding to social and demographic trends helps brands to tailor their strategies, remain relevant and gain a competitive advantage.
Knowing how your market segment is shifting or how your customer base is affected through demographic changes will help inform future marketing campaigns, media targeting and product/service development over the next 5-10 years.
This report highlights some key social and demographic shifts that are shaping the landscape of American consumer behavior and how you can ensure your brand stays connected to your customers.
Nichola Quail
Founder and Director – Insights Exchange
