Product Market Fit

Successful new product development requires a careful balance of market understanding, customer needs, innovation, competitive analysis, and a well-thought-out go-to-market strategy. By addressing these factors, you’ll increase the likelihood of launching a product that resonates with your target market and contributes positively to your brand’s growth and reputation.

Without a solid understanding of your market, you risk making decisions based on assumptions or outdated information, which can lead to misaligned branding efforts, wasted resources, and costly mistakes.

Make informed decisions that are grounded in real data.

Contact us to see how Insights Exchange can help grow your business.


“As a business, you are about to invest thousands, 100s of thousands, even millions into launching into a new market, but many of us don’t even take the time to do our research first. What can we do today, to guarantee success tomorrow?

Do your due diligence - do your research. It's worth the investment."

Benefits of Investing in Product Market Fit Research For Your Brand

Reduced Risk of Failure

Products that lack market fit are at a higher risk of failure. Investing time and resources into developing a product that doesn’t resonate with the target market can result in wasted efforts, financial losses, and damage to the brand’s reputation. By ensuring product-market fit early in the development process through thorough market research and validation, brand managers can reduce these risks and increase the likelihood of success.

When a product truly fits the market’s needs, it leads to higher customer satisfaction. Satisfied customers are more likely to become loyal to the brand, repeat purchases, and even advocate for the product through word-of-mouth recommendations. This loyalty is essential for long-term success and profitability.

Adaptability and Innovation

Brands should consider product market fit research as an ongoing process. Markets evolve and customer preferences change over time. Continuously monitoring feedback, analyzing market trends, and iterating on the product allows brands to stay relevant and stay ahead of the competition. By encouraging  a culture of adaptability and innovation,  a brand can sustain product-market fit and drive long-term growth.

Competitive Advantage

As already mentioned,if you want to stay ahead of your competitors, brands need to ensure they are constantly evolving. A product that meets the specific needs and preferences of the target market better than competitors’ offerings can differentiate the brand in the marketplace. This differentiation can lead to increased market share, higher pricing power, and greater customer loyalty, strengthening the brand’s position within the industry.

We Have Helped These Brands Establish Product Market Fit:


If you would like more information on how we can help with your product development, please schedule a call and we can work through the best options for your business needs.

How Do We Do This?

Our global team of experts uses a wide range of research techniques to answer your
 questions and drive your business towards achieving its goals.

Let’s work together

STEP 1: Let’s chat about your research needs!

Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.

STEP 2: Finalise Scope of Work and Assign Research Expert.

Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.

STEP 3: Kick Off time!

Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.


“We approached Insights Exchange to better understand our potential customers in Australia and to size the market opportunity. Their past expertise with working in both New Zealand and Australia with technology start-ups and their good reputation with clients such as Xero was our appeal to working with them.

We were really impressed with their responsiveness to our queries, fast turnaround, quality of researchers and ease to work with.”

Irina Smolina – Marketing Manager – Lentune

Insights Exchange Has Helped Many Brands With Their Product Market Fit, including: