About

Insights Exchange was established after Founder and CEO Nichola Quail saw a very simple opportunity: to connect businesses with global research and insights specialists.

With the arrival of the professional gig economy, she identified how to effectively and efficiently fill this gap. Where market research was once purely the domain of large businesses with big budgets, Insight Exchange has developed a way to democratise this area to make it equally as accessible for start-ups and small to medium size enterprises.

Who Are We?

Insights Exchange is now a one-stop-shop for research services, but we dramatically differ from the traditional model in that all our research partners are independent contractors. We hold a unique place in the marketing industry in that we act as a professional conduit between our clients and our research partners.

As a team of world class experts, Insights Exchange delivers superior results across a range of business problems – whether it’s to understand a client’s target audience, pivot a business, test a new product, explore a new market or measure a brand’s competitive positioning.

We have the resources and partnerships to bring real world business solutions and complete peace of mind to our clients. Clients benefit from a more cost-effective research solution and access to specialists they wouldn’t normally be able to find.

35+
Researchers

Average +10 years experience

Independent world-class researchers

In-house and agency background

Industry
Experts

Meet Our Team

At Insights Exchange, you are in safe hands. Our Founder and CEO Nichola Quail heads up our international team. She is based in Sydney but often travels to her homeland New Zealand or to international conferences and events.

Our Client Research Managers who are the conduit between clients and researchers, are based in Sydney, Australia. They will be your main contact throughout the research project to ensure everything runs smoothly and on time.

We also have a team based in the Philippines and India who provide our administrative and additional research support.

Nichola Quail

Founder and CEO
Australia

Nichola Quail is a Global Insights Strategist, Research Specialist and Demography Expert with over 25 years experience in the industry.
After working for boutique market research agencies in Australia, and then freelance consulting for over 10 years, she saw the opportunity to start up her own global market research company, Insights Exchange.

Nichola now partners with 35+ independent researchers to deliver game-changing data and insights with leading brands such as Xero, Dentsu Aegis, JB Hi-Fi, Bendon, and Panasonic.

“I set out with one main goal:
To forge a new way for
entrepreneurial research and
insights specialists to connect
directly with professional
change-makers in commercial
and social enterprise.”

Anna Anderson

Operation Director
Australia

Emma Lane

Client Partner
Research & Insights Specialist
Australia

Chelsea Haith

Client Partner
Client Partner & Research Specialist
Australia

Helen Pantenburg

Client Partner
Australia

Rory Aguhar-Edralin

Qualitative Assistant
Philippines

Kim Aguhar-Maniti

Qualitative Assistant
Philippines

Navya Shivakumar

Desktop Analyst
India

Companies That Have Trusted Us
With Their Market Research

Our Team Of Researchers

Insights Exchange has over 35+ researchers, spanning globally, ensuring that your market research is done by experts in the industry. Our researchers have an average of 10+ years of research experience, have worked with leading research agencies and across various industries.

Our researchers come from a variety of backgrounds including in-house and agency, and from industries including FMCG, Pharmaceutical, Automotive, Retail, Consumer Groceries, Travel, Technology and Media Entertainment.  They have worked with local and international brands including Walt Disney, Xero, Diageo, Kelloggs, Google, Unilever and Nestle – and  plenty more!

Be a part of our global network!

Our Research Network

Kristian Williams

Dualist Specialist
Australia

Sasha Radford

Qualitative Research Specialist
New Zealand

Kaitlin Maud

Qualitative Research Specialist
USA

Marieke Peters

Qualitative Research Specialist
Australia

How Do We Do Our Market Research?

Our global team of experts utilises a wide range of research
methodologies that can be applied to your project to help answer your
questions and provide direction on which you can take action.

QUALITATIVE
RESEARCH

Quantitative
Research

How we work
It’s as simple as...

STEP 1: Let’s chat about your research needs!

Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.

STEP 2: Finalise Scope of Work and Assign Research Expert.

Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.

STEP 3: Kick Off time!

Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.

Get a Quote

If you would like more information or a quote, please complete the details and we will get back to you shortly.