With over two decades of experience, Nichola has delivered game-changing data and insights to leading brands including Xero, Dentsu, The Trade Desk, Life360, and Panasonic.
A 2025 Asia-Pacific Stevie Awards winner for Innovative Achievement in Thought Leadership, Nichola has grown her company from a small start-up in 2020 to a global enterprise with 35+ researchers across Australia, Southeast Asia, North America, the UK, and Europe.
She is passionate about the Professional Gig Economy and AI’s influence on market research; and is on the board of QRCA, the SheisAI Advisory Board and founding member of the AI Marketers Guild APAC.
Insights Exchange is now a one-stop-shop for research services, but we dramatically differ from the traditional model in that all our research partners are independent contractors. We hold a unique place in the marketing industry in that we act as a professional conduit between our clients and our research partners.
As a team of world class experts, Insights Exchange delivers superior results across a range of business problems – whether it’s to understand a client’s target audience, pivot a business, test a new product, explore a new market or measure a brand’s competitive positioning.
We have the resources and partnerships to bring real world business solutions and complete peace of mind to our clients. Clients benefit from a more cost-effective research solution and access to specialists they wouldn’t normally be able to find.
At Insights Exchange, you are in safe hands. Our Founder and CEO Nichola Quail heads up our international team. She is based in Sydney but often travels to her homeland New Zealand or to international conferences and events.
Our Client Research Managers who are the conduit between clients and researchers, are based in Sydney, Australia. They will be your main contact throughout the research project to ensure everything runs smoothly and on time.
We also have a team based in the Philippines and India who provide our administrative and additional research support.
Founder and CEO
Australia
Operation Director
Australia
Client Partner
Research & Insights Specialist
Australia
Client Partner
Australia
Qualitative Research Specialist
New Zealand
Dualist Researcher
Australia
Qualitative Assistant
Philippines
Qualitative Assistant
Philippines
Desktop Analyst
India
Qualitative Research Specialist
Australia
Qualitative Research Specialist
USA
Qualitative Research Specialist
USA
Quantitative Researcher
Australia
Qualitatative Research Specialist
New Zealand
Insights Exchange has over 35+ researchers, spanning globally, ensuring that your market research is done by experts in the industry. Our researchers have an average of 10+ years of research experience, have worked with leading research agencies and across various industries.
Our researchers come from a variety of backgrounds including in-house and agency, and from industries including FMCG, Pharmaceutical, Automotive, Retail, Consumer Groceries, Travel, Technology and Media Entertainment. They have worked with local and international brands including Walt Disney, Xero, Diageo, Kelloggs, Google, Unilever and Nestle – and plenty more!
Our global team of experts utilises a wide range of research
methodologies that can be applied to your project to help answer your
questions and provide direction on which you can take action.
How we work
It’s as simple as...
Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.
Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.
Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.
If you would like more information or a quote, please complete the details and we will get back to you shortly.
