Shopper Insights including accompanied shops involve a researcher accompanying participants to retail locations, observing their shopping behaviour, and conducting interviews to gain insights into their decision-making processes at the physical store.
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The researcher is able to observe participants’ actual behaviour in real-time and context-specific, providing valuable insights into their shopping habits, preferences, and decision-making processes. Accompanied shops are often followed by in-depth interviews with the shopper. These allow for a deeper understanding of participants’ motivations, preferences, and any challenges they encountered during their shopping experience.
Participants can interact with the products, touch, feel, and examine them closely, offering a more tangible understanding of their preferences.
Visual merchandising can have an impact on the shopper in store. During an accompanied shop, researchers can assess the impact of visual merchandising, product placements, and store layouts on participants’ choices and behaviors.
Researchers can map the entire consumer journey, from entering the store to making a purchase, helping identify key touchpoints and potential areas for improvement. Researchers can also identify any challenges or pain points customers face during the shopping process, helping businesses improve customer satisfaction.
Accompanied shops can serve as a way to cross-validate data obtained through surveys or other research methods, adding a layer of depth and reliability.
Accompanied shopping is particularly useful for certain product categories, where the physical interaction with products is essential for understanding consumer preferences (e.g., apparel, electronics).
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Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.
Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.
Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.
Irina Smolina – Marketing Manager – Lentune
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.
