Shopper Insights

Shopper Insights including accompanied shops involve a researcher accompanying participants to retail locations, observing their shopping behaviour, and conducting interviews to gain insights into their decision-making processes at the physical store. 

Without a solid understanding of your market, you risk making decisions based on assumptions or outdated information, which can lead to misaligned branding efforts, wasted resources, and costly mistakes.

Make informed decisions that are grounded in real data.

Contact us to see how Insights Exchange can help grow your business.


“As a business, you are about to invest thousands, 100s of thousands, even millions into launching into a new market, but many of us don’t even take the time to do our research first. What can we do today, to guarantee success tomorrow?

Do your due diligence - do your research. It's worth the investment."

Benefits of Shopper Insights Include:

The researcher is able to observe participants’ actual behaviour in real-time and context-specific, providing valuable insights into their shopping habits, preferences, and decision-making processes. Accompanied shops are often followed by in-depth interviews with the shopper. These allow for a deeper understanding of participants’ motivations, preferences, and any challenges they encountered during their shopping experience.


Participants can interact with the products, touch, feel, and examine them closely, offering a more tangible understanding of their preferences.

Visual merchandising can have an impact on the shopper in store. During an accompanied shop, researchers can assess the impact of visual merchandising, product placements, and store layouts on participants’ choices and behaviors.

Cultural and Holistic Contexts

Accompanied shops are particularly useful for understanding how cultural nuances influence purchasing decisions within specific retail environments. They can also provide a more holistic understanding of the customer experience, capturing both rational and emotional aspects of decision-making.

Researchers can map the entire consumer journey, from entering the store to making a purchase, helping identify key touchpoints and potential areas for improvement. Researchers can also identify any challenges or pain points customers face during the shopping process, helping businesses improve customer satisfaction.

Validation of Survey Data

Accompanied shops can serve as a way to cross-validate data obtained through surveys or other research methods, adding a layer of depth and reliability.

Accompanied shopping  is particularly useful for certain product categories, where the physical interaction with products is essential for understanding consumer preferences (e.g., apparel, electronics).

Competitor Analysis

In the shopping context, researchers can benchmark a brand’s performance against competitors in a real-world setting, identifying areas of strength and areas that need improvement.

Schedule a call with us and let us provide you more information on options available to you.

How Do We Do This?

Our global team of experts uses a wide range of research techniques to answer your
 questions and drive your business towards achieving its goals.
shopper marketing insights

Let’s work together

STEP 1: Let’s chat about your research needs!

Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.

STEP 2: Finalise Scope of Work and Assign Research Expert.

Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.

STEP 3: Kick Off time!

Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.


“We approached Insights Exchange to better understand our potential customers in Australia and to size the market opportunity. Their past expertise with working in both New Zealand and Australia with technology start-ups and their good reputation with clients such as Xero was our appeal to working with them.

We were really impressed with their responsiveness to our queries, fast turnaround, quality of researchers and ease to work with.”

Irina Smolina – Marketing Manager – Lentune