Market Research Made Simple

Fast growth starts with smart insights.
Insights Exchange makes market research simple, actionable, and scalable for ambitious brands. 
Are you ready to unlock revenue and grow 
without the guesswork?

Agile &
Efficient

PEACE 

OF MIND

WORLD-CLASS RESEACHERS

Innovative team

Fuel your growth with
 insights that matter

From household names to bold startups, we’re here to answer your biggest questions:

  • What’s next for your brand?
  • Who are your customers, really?
  • How do you outsmart the competition?

We are not a traditional Market Research agency. Our platform connects you with world-class research specialists and delivers quality, tailored insights when you need them. It’s market research, reimagined: scalable, agile, and built for impact. Let’s turn understanding into action, and action into growth.

Companies That Have Trusted Us With Their

MARKET RESEARCH

What Our Clients

ARE SAYING

What We Do

OUR EXPERTISE

Market Sizing

Market sizing research? Absolutely essential! It’s like a treasure map for your business, revealing the incredible size, structure, and growth potential of your target market. With this knowledge, you can uncover hidden opportunities, pinpoint the most promising segments, and fuel your growth.

Brand Development/Positioning

Market research helps you understand your audience and craft a brand that’s totally unique. Get ready to boost brand awareness, build unshakeable customer loyalty, and stand out from the your competition. With the right research, you can create a powerful brand that captures hearts and dominates the market.

Product Market Fit

Want to create a product that’ll take the market by storm? Product-market fit research can create a product that people truly love, boosting your brand’s reputation and driving incredible growth. Plus, it keeps you ahead of the competition and sets the stage for amazing innovation!

AI - Virtual Personas

Virtual Personas AI-powered groups mimic real-world consumers, giving you incredible insights into your target market. Imagine testing new concepts, refining your marketing strategies, and making data-driven decisions with unprecedented speed and flexibility. Virtual audiences are the future of market research, and the future is now!

Fractional Insights 
& Opportunities

By diving deep into fractional insights and opportunities, you can uncover hidden gems within niche markets. This granular-level data helps you identify underserved segments, tailor your marketing strategies with laser precision, and discover untapped revenue streams.

Concept & 

Creative Testing

Ensure Your Ideas Hit the Mark! Concept and creative testing in market research helps you refine your ideas and maximise your campaign’s success by evaluating consumer reactions and ensuring your message resonates with your target audience.

Proudly Featured In

end-to-end research delivered by experts

Partnering with leading global research tech innovators and insights experts, we make impactful market research accessible to businesses worldwide.

Researchers

35+

countries

10+

HEADQUARTERED IN

Sydney

MARKET RESEARCH
DONE RIGHT

Inside the world of Payable and SME’s

Xero is a global, cloud-based accounting software with 3.95 million subscribers and growing. In the world of small business, the ability to make . . .

The Trade Desk - Future of TV Report

Insights Exchange was commissioned by The Trade Desk to gain insights into the evolving TV landscape, how audiences are responding . . .

Setting the Bench Mark for Brand Health

Panasonic is a global electronics and appliance brand. Whilst they are well established in the New Zealand marketplace in their key categories. . .

How We Work

in 3 easy steps

STEP 1:

Let’s chat about your research needs!

Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and Research Specialist to work on your project.

STEP 2:

Finalise Scope of Work and Assign a Research Client PARTNER.

Here we sign off on your project objectives and allocate a Research Client Partner and Research Specialist to work on your project.

STEP 3:

Kick Off time!

Now it’s time to set up for success! We have a 
1-hour online meeting with the core team and key internal stakeholders on responsibilities & roles, project milestones and ways of working.