Without a solid understanding of your market, you risk making decisions based on assumptions or outdated information, which can lead to misaligned branding efforts, wasted resources, and costly mistakes.
Make informed decisions that are grounded in real data.
Contact us to see how Insights Exchange can help grow your business.
For businesses wanting to enter a new market, market sizing research helps outline the potential value and volume of a specific market segment your company wants to target. Insights Exchange can help you discover the overall revenue opportunity that is available for your product or service (TAM), the portion of the market that can be specifically targeted with your product/service (SAM) and then the share of the (SAM) market that your service or product can realistically expect (SOM).
We can also help your business understand the demographics, cultural nuances, purchasing behaviour, competition, and regulatory environment and help shape your marketing strategy.
Market research can help you understand your target audience, competitors, help define your brand’s unique positioning, assess its reputation and help select the right communication channels. It will allow you to be better equipped to create a brand strategy that resonates with your audience and drives your brand to success in the identified market.
Successful new product development requires a careful balance of market understanding, customer needs, innovation, competitive analysis, and a well-thought-out go-to-market strategy. By addressing these factors, you’ll increase the likelihood of launching a product that resonates with your target market and contributes positively to your brand’s growth and reputation.
Being customer-centric is central to all businesses and requires a genuine understanding of their needs and expectations. Insights Exchange can help you better understand your customer on a demographic level, including age, gender identity, income level, education, occupation, family size, media interaction and location, allowing you to target your audience more accurately. However, the key to a more in-depth appreciation of your customer is to adopt a psychographic interpretation, layering the demographic attributes with a deeper understanding of their needs, expectations, lifestyle, values, interests, hobbies, attitudes, and behaviours, helping to tailor communications that will resonate with them.
Shopper insights provide valuable information to help you understand consumer behaviour and make informed decisions for your brand. This includes purchase motivations, path to purchase, touchpoints and channels, influencing factors, decision-making criteria, brand loyalty and switching behaviour, price sensitivity, packaging and presentation, online and in-store comparisons and identifying seasonal trends.
This is just a brief outline of some of the key services we offer. Please book in a 30-minute Discover Call or email us and we can work through the best options for your business needs.
Our global team of experts utilises a wide range of research
methodologies that can be applied to your project to help answer your
questions and provide direction on which you can take action.
Irina Smolina – Marketing Manager – Lentune