Online Survey Research

Online survey research via polls and questionnaires are a popular and efficient way to gather insights from a wide audience quickly and at a relatively low cost. Surveys can range from a short 2 minute quick customer poll  to a detailed 15 minute longitudinal survey.

Some of the benefits include:

“As a business, you are about to invest thousands, 100s of thousands, even millions into launching into a new market, but many of us don’t even take the time to do our research first. What can we do today, to guarantee success tomorrow?

Do your due diligence - do your research. It's worth the investment."

Online Survey Research is Cost Effective

Online surveys are generally more cost-effective than traditional methods such as telephone or in-person interviews. There are no printing or postage costs, and the automated data collection and analysis processes reduce the need for extensive manpower.

Global Reach and Accessibility

Online surveys allow businesses to reach a diverse and geographically dispersed audience. Participants can easily respond from different locations and time zones, providing a more representative sample of the target market.

Quick Data Collection and Analysis With Online Surveys

Online surveys facilitate rapid data collection. Participants can respond at their convenience, and the automated nature of online survey tools allows for quick data processing and analysis. This speed is crucial for obtaining timely insights in a rapidly changing market.

Customisation and Personalisation

Online survey tools offer flexibility in designing surveys to meet specific research objectives. Businesses can tailor questions based on respondent demographics, behaviors, or preferences, allowing for a more personalized and targeted approach to gather relevant insights.

Online Surveys Offer Real Time Feedback

Online surveys provide real-time data, enabling researchers to access and analyze results as soon as responses are received. This immediacy is valuable for businesses seeking to make agile decisions and respond promptly to emerging trends or issues in the market.

Interested to find out more about undertaking quantitative research for your business? Schedule a call with us and let us provide you more information on options available to you.

How Do We Do This?

Our global team of experts uses a wide range of research techniques to answer your
 questions and drive your business towards achieving its goals.


shopper completing online survey research

Let’s work together

STEP 1: Let’s chat about your research needs!

Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.

STEP 2: Finalise Scope of Work and Assign Research Expert.

Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.

STEP 3: Kick Off time!

Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.


“We approached Insights Exchange to better understand our potential customers in Australia and to size the market opportunity. Their past expertise with working in both New Zealand and Australia with technology start-ups and their good reputation with clients such as Xero was our appeal to working with them.

We were really impressed with their responsiveness to our queries, fast turnaround, quality of researchers and ease to work with.”

Irina Smolina – Marketing Manager – Lentune

Insights Exchange Helped These Companies With Online Survey Research: