Quantitative research is used to gather numerical data that can be analysed statistically in formats including surveys, questionnaires, polls and brand trackers. It focuses on quantifying data and relationships between variables to understand patterns, trends, and associations.
This is quite different to qualitative research that focuses on understanding what people feel, think and do. Researchers aim to gain in-depth insights into the underlying reasons, motivations, and patterns of behaviour through methods such as in-depth interviews, focus groups and online communities.
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Quantitative research often involves large sample sizes, which can increase the generalisability of findings to broader populations. By using random sampling techniques, researchers can make inferences about a population based on the characteristics of the sample.
Quantitative research allows for the collection of standardized, numerical data, reducing the potential for bias in interpretation. By employing systematic methods for data collection and analysis, researchers can enhance the reliability of their findings. Statistical techniques can further validate the results, adding to the credibility of the research outcomes.
One of the key advantages of quantitative research is the ability to apply various statistical techniques to analyze data and draw meaningful conclusions. Researchers can identify patterns, correlations, and associations between variables, providing insights into the relationships under study. Statistical analysis enables researchers to test hypotheses rigorously, assess the significance of findings, and make evidence-based decisions.
Interested to find out more about what quantitative options are best suited to your research project? Schedule a call with our team and let’s chat further.
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Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.
Irina Smolina – Marketing Manager – Lentune
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.
