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Online focus groups allow you to gather participants from different geographic locations, providing a more diverse and representative sample compared to traditional in-person focus groups. For example, rural areas those working remotely, internationally or those that have mobility challenges.
No travel time means being able to slot in more. Participants can join from their own homes and during a time that is convenient to them, making recruitment a much easier task.
As everything is done online, there are less costs associated with travel, expense claims, venue hire and other logistical costs.
Moderators can adapt their style to suit the online format, using features like chat moderation, breakout rooms, and interactive polls to enhance participant engagement. Clients also have the benefit of being able to be included in the online focus group as observers and gauge the dynamics of the participants and their responses as they happen.
Interested to find out more about online focus groups for your research project? Schedule a call with us and let us provide you more information on options available to you.
Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.
Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.
Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.
Irina Smolina – Marketing Manager – Lentune
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.
