Online Focus Groups

Online focus groups offer unique advantages to the traditional in-person focus groups, and have become more popular as technology advanced and after the COVID pandemic.

Without a solid understanding of your market, you risk making decisions based on assumptions or outdated information, which can lead to misaligned branding efforts, wasted resources, and costly mistakes.

Make informed decisions that are grounded in real data.

Contact us to see how Insights Exchange can help grow your business.

Benefits of Online Focus Groups Include:

“As a business, you are about to invest thousands, 100s of thousands, even millions into launching into a new market, but many of us don’t even take the time to do our research first. What can we do today, to guarantee success tomorrow?

Do your due diligence - do your research. It's worth the investment."

Online focus groups allow you to gather participants from different geographic locations, providing a more diverse and representative sample compared to traditional in-person focus groups. For example, rural areas those working remotely, internationally or those that have mobility challenges.

Online Focus Groups Are Convenient and Time Efficient

No travel time means being able to slot in more. Participants can join from their own homes and during a time that is convenient to them, making recruitment a much easier task. 

As everything is done online, there are less costs associated with travel, expense claims, venue hire and other logistical costs.  

Reduced Social Desirability Bias

Online platforms can provide a degree of anonymity for participants and feel less influenced by group dynamics that can be felt in in-person focus groups.  This can encourage more honest, open responses and independent perspectives.

Technology and Flexibility

Moderators can adapt their style to suit the online format, using features like chat moderation, breakout rooms, and interactive polls to enhance participant engagement. Clients also have the benefit of being able to be included in the online focus group as observers and gauge the dynamics of the participants and their responses as they happen.

Interested to find out more about online focus groups for your research project? Schedule a call with us and let us provide you more information on options available to you.

How Do We Do This?

Our global team of experts uses a wide range of research techniques to answer your
 questions and drive your business towards achieving its goals.
woman doing online focus groups research

Let’s work together

STEP 1: Let’s chat about your research needs!

Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.

STEP 2: Finalise Scope of Work and Assign Research Expert.

Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.

STEP 3: Kick Off time!

Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.


“We approached Insights Exchange to better understand our potential customers in Australia and to size the market opportunity. Their past expertise with working in both New Zealand and Australia with technology start-ups and their good reputation with clients such as Xero was our appeal to working with them.

We were really impressed with their responsiveness to our queries, fast turnaround, quality of researchers and ease to work with.”

Irina Smolina – Marketing Manager – Lentune

Insights Exchange Helped These Businesses With Online Focus Groups: