In Person Focus Groups

In person focus groups are a traditional and widely used method in market research. They involve a small group of people coming together at a specific venue to share their ideas, needs, preferences, opinions, and experiences about a specific product or service.

Without a solid understanding of your market, you risk making decisions based on assumptions or outdated information, which can lead to misaligned branding efforts, wasted resources, and costly mistakes.

Make informed decisions that are grounded in real data.

Contact us to see how Insights Exchange can help grow your business.

“As a business, you are about to invest thousands, 100s of thousands, even millions into launching into a new market, but many of us don’t even take the time to do our research first. What can we do today, to guarantee success tomorrow?

Do your due diligence - do your research. It's worth the investment."

Benefits of In Person Focus Groups Include:

Non-Verbal Cues

In-person sessions allow researchers to observe participants’ body language, facial expressions, and non-verbal cues, providing additional insights beyond verbal responses.

Customer journey maps provide data-driven insights that enable informed decision-making. Businesses can prioritise improvements and allocate resources based on the most impactful touchpoints, ensuring a more efficient use of resources and a higher return on investment.

Group Dynamics  and New Ideas

In-person and group sessions  promote spontaneous interactions among participants, fostering a dynamic group environment that may lead to the generation of new ideas and collaborative discussions. 

Hands-On and Visual

Depending on the research topic, in-person sessions allow for more tangible product demonstrations, or the testing of prototypes, enhancing the depth of data collected. If you are presenting visual stimuli, such as advertisements or products, they can be more impactful in an in-person setting, as participants can view materials together and discuss them in real-time and moderators can capture expressions.. For example, taste testing or range reviews.

Engagement and Attention

In-person sessions offer a more controlled environment in comparison with online focus groups with fewer external distractions (for example – barking dog or toddler entering discussion!). This can contribute to higher participant engagement and focused discussions.

Personal Connections

Face-to-face interactions can help build trust between participants and the moderator, potentially leading to more open and honest responses.

Cultural Context

In-person sessions can be more effective in capturing subtle cultural nuances, especially when dealing with topics deeply rooted in cultural context.

While in-person focus groups have the benefits outlined above, it’s important to consider the practical challenges, including costs, logistical issues, and the potential impact of group dynamics on individual responses. The choice between in-person and online focus groups should align with the specific research objectives and the characteristics of the target audience.

Schedule a call with us and let us provide you more information on options available to you.

How Do We Do This?

Our global team of experts uses a wide range of research techniques to answer your
 questions and drive your business towards achieving its goals.
an in person focus group

Let’s work together

STEP 1: Let’s chat about your research needs!

Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.

STEP 2: Finalise Scope of Work and Assign Research Expert.

Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.

STEP 3: Kick Off time!

Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.


“We approached Insights Exchange to better understand our potential customers in Australia and to size the market opportunity. Their past expertise with working in both New Zealand and Australia with technology start-ups and their good reputation with clients such as Xero was our appeal to working with them.

We were really impressed with their responsiveness to our queries, fast turnaround, quality of researchers and ease to work with.”

Irina Smolina – Marketing Manager – Lentune

Insights Exchange Has Hosted In Person Focus Groups For: