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In-person sessions allow researchers to observe participants’ body language, facial expressions, and non-verbal cues, providing additional insights beyond verbal responses.
Customer journey maps provide data-driven insights that enable informed decision-making. Businesses can prioritise improvements and allocate resources based on the most impactful touchpoints, ensuring a more efficient use of resources and a higher return on investment.
In-person and group sessions promote spontaneous interactions among participants, fostering a dynamic group environment that may lead to the generation of new ideas and collaborative discussions.
Depending on the research topic, in-person sessions allow for more tangible product demonstrations, or the testing of prototypes, enhancing the depth of data collected. If you are presenting visual stimuli, such as advertisements or products, they can be more impactful in an in-person setting, as participants can view materials together and discuss them in real-time and moderators can capture expressions.. For example, taste testing or range reviews.
In-person sessions offer a more controlled environment in comparison with online focus groups with fewer external distractions (for example – barking dog or toddler entering discussion!). This can contribute to higher participant engagement and focused discussions.
Face-to-face interactions can help build trust between participants and the moderator, potentially leading to more open and honest responses.
While in-person focus groups have the benefits outlined above, it’s important to consider the practical challenges, including costs, logistical issues, and the potential impact of group dynamics on individual responses. The choice between in-person and online focus groups should align with the specific research objectives and the characteristics of the target audience.
Schedule a call with us and let us provide you more information on options available to you.
Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.
Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.
Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.
Irina Smolina – Marketing Manager – Lentune
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.
