Qualitative research is about understanding what people feel, think and do. Researchers aim to gain in-depth insights into the underlying reasons, motivations, and patterns of behaviour through methods such as in-depth interviews, focus groups and online communities.
While quantitative research focuses on measurable numbers and statistical analysis, qualitative research focuses on the experiences and opinions of individuals. Qualitative research is exploratory in nature and can help generate hypotheses for further investigation, so is often used in the early stages of research when the goal is to identify patterns and trends.
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Interested to find out more about what qualitative options are best suited to your research project? Schedule a call with us and let us provide you more information on options available to you.
Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.
Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.
Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.
Irina Smolina – Marketing Manager – Lentune
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.