In this series, AdNews takes a look at some of the professionals working across the advertising, adtech, marketing and media sector. This time it's Insights Exchange Founder & CEO Nichola Quail.

National Nine News

Australians are living with their parents for longer, according to new data, which has shown a portion of adults are not moving out until they are 34. A significant 39 per cent of 18 to 24-year-olds still live in their family home, according to a survey of 2000 Australians by Market Research company Insights Exchange.

The Australian/

New data from Insights Exchange, who sought responses of more than 2000 Australians aged 18-79, found women were more concerned by inflation than men, with 73 per cent of women ranking it among their highest compared to 65 per cent of men.

Business Daily Media

Insights Exchange Founder and CEO Nichola Quail has been recognised at the prestigious international Stevie Awards, winning an award in the Thought Leadership category at the 11th annual Asia-Pacific Awards.

7 News Australia

Insights Exchange Founder and CEO Nichola Quail was interviewed on Ch 7 on the recent findings in our 2024 Consumer Trends Report showing that cost of living crisis is not going anywhere this year and Australians are feeling the pressure and increasingly taking up a second job or 'side hustle'.

On Work and Revolution Podcast

Nichola Quail spoke to Debbie Goodman on how Insights Exchange is embracing AI in partnership with human intelligence, interpretation and storytelling.

B&T Magazine

Study Says Aussies No Longer
Relate To "Aussie Family" Ad
Stereotypes, As Cost of Living Bites


Australians no longer
relate to ‘Aussie family’ advertising
stereotypes as housing crisis bites

Research News Live

Australians no longer
relate to “Aussie family” advertising


Nichola Quail CEO & Founder of Insights
Exchange has been studying demographics
and behaviour trends for over two decades.