Market research helps startups understand competition, target audience needs, and trends, enabling data-driven decisions for success and strong business growth.
Australian demographer Nichola Quail has been recognised at the annual Stevie Awards, winning an award in the Thought Leadership category at the 12th annual Asia-Pacific Awards.
Xero partnered with Interbrand, leveraging its network across London, New York and Sydney to build a truly global positioning. Market research firm, Insights Exchange, supported through the delivery of large scale research across key geographies.
Global small business platform Xero has today announced an evolution of its brand, introducing the tagline – ‘Your business supercharged.’
Every now and then, something new and exciting comes along… yes - even in shopper research! You may have heard about Virtual Audiences via synthetic or augmented data, but not quite sure what it means for you or your retail business?
Our Founder and CEO Nichola Quail was today named one of the winners in the 11th annual Asia-Pacific Stevie Awards, in the category of Innovative Achievement in Thought Leadership.
In this series, AdNews takes a look at some of the professionals working across the advertising, adtech, marketing and media sector. This time it's Insights Exchange Founder & CEO Nichola Quail.
Australians are living with their parents for longer, according to new data, which has shown a portion of adults are not moving out until they are 34. A significant 39 per cent of 18 to 24-year-olds still live in their family home, according to a survey of 2000 Australians by Market Research company Insights Exchange.
New data from Insights Exchange, who sought responses of more than 2000 Australians aged 18-79, found women were more concerned by inflation than men, with 73 per cent of women ranking it among their highest compared to 65 per cent of men.
Insights Exchange Founder and CEO Nichola Quail has been recognised at the prestigious international Stevie Awards, winning an award in the Thought Leadership category at the 11th annual Asia-Pacific Awards.
Insights Exchange Founder and CEO Nichola Quail was interviewed on Ch 7 on the recent findings in our 2024 Consumer Trends Report showing that cost of living crisis is not going anywhere this year and Australians are feeling the pressure and increasingly taking up a second job or 'side hustle'.
Nichola Quail spoke to Debbie Goodman on how Insights Exchange is embracing AI in partnership with human intelligence, interpretation and storytelling.
Study Says Aussies No Longer
Relate To "Aussie Family" Ad
Stereotypes, As Cost of Living Bites
Australians no longer
relate to ‘Aussie family’ advertising
stereotypes as housing crisis bites
Australians no longer
relate to “Aussie family” advertising
stereotypes
Nichola Quail CEO & Founder of Insights
Exchange has been studying demographics
and behaviour trends for over two decades.
