Without a solid understanding of your market, you risk making decisions based on assumptions or outdated information, which can lead to misaligned branding efforts, wasted resources, and costly mistakes.
Make informed decisions that are grounded in real data.
Contact us to see how Insights Exchange can help grow your business.
Behavioural observational research helps brands identify untapped market opportunities and areas for growth within their target audience. By analysing shopper demographics, psychographics, and purchase behaviour, brand managers can uncover emerging trends, consumer preferences, and unmet needs that present opportunities for new product development, market expansion, or strategic partnerships.
Want to understand what factors influence your customer’s purchase decisions? By gaining insights into the decision-making process, brands can identify opportunities to improve product offerings, pricing strategies, and marketing messaging to better meet the needs and preferences of shoppers.
Behavioural observational research enables brands to gain a deeper understanding of the shopper journey, from pre-purchase research to post-purchase satisfaction. By identifying pain points, friction areas, and opportunities for improvement along the customer journey, brand managers can enhance the overall shopping experience, build customer loyalty, and drive repeat purchases. This may involve optimising online shopping platforms, improving customer service processes, or implementing loyalty programs tailored to shopper preferences.
Our market research services can provide valuable information about the shopping environment, including store layout, merchandising displays, and point-of-sale marketing materials. By analysing shopper behaviour and preferences within the retail environment, brand managers can optimise retail execution strategies to enhance visibility, increase product discoverability, and drive purchase intent at the point of sale.
Interested to find out more? Schedule a call with us and let us provide you more information on options available to you.
Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.
Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.
Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.
Irina Smolina – Marketing Manager – Lentune
Read Full Case Study
Read Full Case Study
Read Full Case Study
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.
