Behavioural Observations & Interviews

Market research provides your business with invaluable insights into the needs, preferences, behaviours, and motivations of your customers.

Without a solid understanding of your market, you risk making decisions based on assumptions or outdated information, which can lead to misaligned branding efforts, wasted resources, and costly mistakes.

Make informed decisions that are grounded in real data.

Contact us to see how Insights Exchange can help grow your business.


“As a business, you are about to invest thousands, 100s of thousands, even millions into launching into a new market, but many of us don’t even take the time to do our research first. What can we do today, to guarantee success tomorrow?

Do your due diligence - do your research. It's worth the investment."

Behavioural observations, including shopper insights, provide valuable information to help you understand consumer behaviour and make informed decisions for your brand. This includes purchase motivations, path to purchase, touchpoints and channels, influencing factors, decision-making criteria, brand loyalty and switching behaviour, price sensitivity, packaging and presentation, online and in-store comparisons and identifying seasonal trends.
Some key reasons for brand managers to look into behavioural observational research include:

Identifying Growth Opportunities

Behavioural observational research helps brands identify untapped market opportunities and areas for growth within their target audience. By analysing shopper demographics, psychographics, and purchase behaviour, brand managers can uncover emerging trends, consumer preferences, and unmet needs that present opportunities for new product development, market expansion, or strategic partnerships.

Want to understand what factors influence your customer’s  purchase decisions?  By gaining insights into the decision-making process, brands can identify opportunities to improve product offerings, pricing strategies, and marketing messaging to better meet the needs and preferences of shoppers.

Enhancing Customer Experience

Behavioural observational research enables brands to gain a deeper understanding of the shopper journey, from pre-purchase research to post-purchase satisfaction. By identifying pain points, friction areas, and opportunities for improvement along the customer journey, brand managers can enhance the overall shopping experience, build customer loyalty, and drive repeat purchases. This may involve optimising online shopping platforms, improving customer service processes, or implementing loyalty programs tailored to shopper preferences.

Optimising Retail Execution

Our market research services can provide valuable information about the shopping environment, including store layout, merchandising displays, and point-of-sale marketing materials. By analysing shopper behaviour and preferences within the retail environment, brand managers can optimise retail execution strategies to enhance visibility, increase product discoverability, and drive purchase intent at the point of sale.

We Have Helped These Companies Observe Customer Behaviour

Interested to find out more?  Schedule a call with us and let us provide you more information on options available to you.

How Do We Do This?

Our global team of experts uses a wide range of research techniques to answer your
 questions and drive your business towards achieving its goals.

Let’s work together

STEP 1: Let’s chat about your research needs!

Let’s connect so we can better understand your desired outcomes, budget and timeline to assess the best research solutions and research specialist to work on your project.

STEP 2: Finalise Scope of Work and Assign Research Expert.

Here we sign off on your project objectives and allocate a Research Client Manager and Research Specialist to work on your project.

STEP 3: Kick Off time!

Now it’s time to set up for success! We have a 1-hour online meeting with the core team and key internal stakeholders on roles and responsibilities, project milestones and ways of working.


“We approached Insights Exchange to better understand our potential customers in Australia and to size the market opportunity. Their past expertise with working in both New Zealand and Australia with technology start-ups and their good reputation with clients such as Xero was our appeal to working with them.

We were really impressed with their responsiveness to our queries, fast turnaround, quality of researchers and ease to work with.”

Irina Smolina – Marketing Manager – Lentune

Insights Exchange Helps Brands Observe Customer Behaviour to Make Better Business Decisions