What is Brand Tracking?
In today’s fiercely competitive business environment, understanding how customers perceive your brand is crucial for survival. Brand tracking allows you to measure and evaluate consumer opinions about your brand on an ongoing basis, providing essential insights into your brand’s health. But what exactly is brand tracking, and why should you care? Brand tracking is a form of […]
What is Customer Profiling?
Have you ever wondered how businesses seem to know exactly what you want? The secret lies in customer profiling, a fundamental aspect of market research that empowers businesses to understand their customers deeply. But what is customer profiling, and why is it so valuable for businesses? Let’s explore customer profiling, and how it can revolutionise […]
What is Product Market Fit?
Defining product-market fit is integral to the success of your startup and the products you aim to offer. It represents the sweet spot where your product fulfils the needs of your market effectively enough to sustain growth and profitability. Achieving this means that your product not only resonates with your target customers but also compels […]
Trendspotting 2024: Shifting attitudes toward work, housing, and AI, with cost-of-living rising to top of mind for consumers.
Our Trendspotting Report, now in its third iteration, 2024, has charted shifting attitudes toward work, housing, and AI, with cost-of-living rising to top of mind for consumers. Along with economic and financial pressures, polarisation between people in different life stages as well as gendered differences act as awatch-out for brand strategists and marketers as demographic […]
New data shows cost of living impact on women amid gender pay debate
This International Women’s Day, 8 March 2024, we want to tun the spotlight on some of the matters impacting women. Few have been unscathed by the rising cost of living, but it’s something that is weighing far more heavily on the minds of women. In Australia 74% of women vs 65% men rate this as […]
International Women’s Day – ‘The Generation Jones’ often overlooked
This International Women’s Day 2024 we want to turn the spotlight on some of the matters impacting women. Few have been unscathed by the rising cost of living, but it’s something that is weighing far more heavily on the minds of women. In Australia 74% of women vs 65% men rate this as a top […]
Trendspotting – Your USA Today & Tomorrow
The Latest Consumer Trends to Watch As a market researcher and demographer, I have been studying demographic and human behavior trends for over two decades. We have released Demography Trend Reports in both Australia and New Zealand for a number of years, and we are excited to share our first US study: Trendspotting – Your […]
5 Key People You Need In Your Corner
How to succeed as a Business Founder: 5 key people you need in your corner. My 6 yr old son is learning to play the violin and the teacher said one of the main benefits is teaching them perseverance. It reminds me of business – being a business owner and building a business from scratch […]
How Market Research Specialists Are Bringing Data and Agility to Companies
Think back just a few years and you’ll reach an era when, if you needed to find an expert in market research, your only opportunity was hiring a costly agency or foregoing the whole idea and making 6-figure decisions based on gut feelings. However, the gig economy caught inertia, changing everything—and not just food delivery […]
3 Ways To Achieve Business Confidence And Certainty In 2021
Welcome 2021! For many businesses, it couldn’t come fast enough. There is hope that this year is going to be a better one. If nothing else, we know what to expect and how to prepare. It is time for businesses to regain control and focus on future proofing themselves. No more pivoting. Whilst Covid forced […]