Trendspotting 2024: Shifting attitudes toward work, housing, and AI, with cost-of-living rising to top of mind for consumers.

Our Trendspotting Report, now in its third iteration, 2024, has charted shifting attitudes toward work, housing, and AI, with cost-of-living rising to top of mind for consumers. Along with economic and financial pressures, polarisation between people in different life stages as well as gendered differences act as awatch-out for brand strategists and marketers as demographic […]

New data shows cost of living impact on women amid gender pay debate

This International Women’s Day, 8 March 2024, we want to tun the spotlight on some of the matters impacting women. Few have been unscathed by the rising cost of living, but it’s something that is weighing far more heavily on the minds of women. In Australia 74% of women vs 65% men rate this as […]

International Women’s Day – ‘The Generation Jones’ often overlooked

This International Women’s Day 2024 we want to turn the spotlight on some of the matters impacting women. Few have been unscathed by the rising cost of living, but it’s something that is weighing far more heavily on the minds of women. In Australia 74% of women vs 65% men rate this as a top […]

Trendspotting – Your USA Today & Tomorrow

The Latest Consumer Trends to Watch As a market researcher and demographer, I have been studying demographic and human behavior trends for over two decades. We have released Demography Trend Reports in both Australia and New Zealand for a number of years, and we are excited to share our first US study: Trendspotting – Your […]