Four Reasons Why Data Can Drive Internal Alignment
You are the Founder or CEO and want to launch a new product to ensure the company hits its growth targets and continues to move forward. The Board is reticent to invest and approve spending without some assurances that this is going to be a success or have a market. There are many that would […]
Don’t Be Like The Emperor And His New Clothes…get The Truth From Your Customers
Businesses are now being told to put their customers first and design products and services with a customer-centric lens. As quoted in The Economist, Harvard Business School Professor Thales Teixeira observes; “By focusing on understanding in great detail what consumers’ needs are, what uses they have for the products sold to them and how their monetary, time and […]
The Next Growth Opportunity: Customer Insights in the Age of Agile
“Change before you have to… Control your own destiny or someone else will. An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” —Jack Welch, former CEO, GENERAL ELECTRIC When The Warehouse Group, NZ’s largest retailer, recently announced they were transforming their business model to Agile, there were […]
The Return Of In-person Qualitative Research?
Like many industries, Covid-19 has forced how many of us conduct qualitative market research with a fundamental shift in approach and methods to accommodate social-distancing, protect health and provide reassurance to participants. Qualitative and Ethnographic research, typically done in person through focus groups, in depth interviews, in store shopalongs, observational research and ‘day in the […]
How Consumer Insights Help Brands Cut Costs During Covid-19
Welcome to 2020 where a pandemic and potential global recession are driving uncertainty and leading business leaders to examine their P&Ls and spending. But it’s not all doom and gloom. In this age of social distancing, we also find ourselves in the age of data, analytics and consumer insights. Every single day, humans produce 2.5 quintillion […]
Understanding Your Customer – Best Bet For Surviving Covid-19
“Where do I start?” “Should I be doing customer research during this time – is it appropriate?” “Our budgets have been cut – how can I afford customer research?” “What questions should I ask given it is not ‘business as usual’?” Sound familiar? You may be still using the same marketing framework, guidelines or KPIs, […]
Your Competitors Are Already Using Customer Insights
In a recent Forrester report, it was revealed that insight-driven companies are growing at 8x the pace of the global GDP, a compelling reason for any organization to prioritize customer insights—including your competitors. For many companies, insights departments are asked to do more with less: fewer employees, lower budgets and often loftier goals. By effectively […]
What Role Does The Customer Play In Your Organisation?
Are your customers driving your business… or is your business driving away your customers? As Intuit Accounting Software’s co-founder, Scott Cook knows the importance of customers and their impact. “Instead of focusing on the competition, focus on the customer.” But don’t let the word “customer” fool you. Even if your department is not customer-facing, customer […]
Customer-centric Or Data-led?
In a 2017 Forrester report, it was revealed that insight-driven companies in the US are growing at 8x the pace of the global GDP, a compelling reason for any organisation to prioritise customer insights—including your competitors. While many companies are beginning to sink or swim based on their customer-centricity, customer insights are still under-explored in many organisations, […]
Market Research Joins The Gig Economy
It’s the new future of job security, even if it looks nothing like the job security of the past, giving me freedom and flexibility. “The secret to job security in 2019 and beyond is to remember that we build our own security and carry it around with us. No employer can assure you lifetime employment […]