Customer-centric Or Data-led?
In a 2017 Forrester report, it was revealed that insight-driven companies in the US are growing at 8x the pace of the global GDP, a compelling reason for any organisation to prioritise customer insights—including your competitors. While many companies are beginning to sink or swim based on their customer-centricity, customer insights are still under-explored in many organisations, […]
Market Research Joins The Gig Economy
It’s the new future of job security, even if it looks nothing like the job security of the past, giving me freedom and flexibility. “The secret to job security in 2019 and beyond is to remember that we build our own security and carry it around with us. No employer can assure you lifetime employment […]
Rethinking Customer Insights To Drive Growth For SMEs
In NZ and Australia, SME’s now make up over 90% of industry and will be the main source of new jobs in the future. Business expert Tom Peters in his most recent book “The Excellence Dividend: Meeting the Tech Tide”, cited SME’s as the secret backbone to the new economy. In NZ and Australia, SME’s […]
Will The Future Of Work Be A Renaissance, Revolution Or Dystopia?
I had the privilege to attend the National Future of Work Summit held at the ICC in Sydney on 30th October 2018. We heard from a broad cross-section of speakers from Faethm’s Michael Priddis, Atlassian’s Dom Price, the CEO of MaRS, UTS Vice-Chancellor Atilla Brungs to the Head of Unions and emerging workplace startups including Academy XI, Beam Australia, Transition Hub and Ribit all […]
The Time is Now for ‘Indies’ in Insights
I picked up this month’s NZ Marketing magazine focused on the disintermediation of the marketing industry by specialist agencies I picked up this month’s NZ Marketing magazine focused on the disintermediation of the marketing industry by specialist agencies and it got me thinking about my own journey and what is happening within my industry…consumer insights. […]
10 things I learned at Nurture Change 2019
As a business owner, Mum of two young kids and launching a start-up, life is busy. It is easy to put your head down, grit your teeth and 1.Taking time for self care As a business owner, Mum of two young kids and launching a start-up, life is busy. It is easy to put your […]
Quiet: Business Planning Solo
“Alone time is when I distance myself from the voices of the world so I can hear my own.” Oprah Winfrey Managing a fast growing business can be a challenge. Trying to do that through a global pandemic, homeschooling and three lockdowns is even harder. With all the family working from home and the […]
5 Shifts Redefining Australia: Part 1
For around 100 years, Australian minds and media generally defined “family” as an inflexible structure: a mother, a father and 1-2 children. From TV to entertainment packages to adverts, the predominant narrative suggested this was a “typical family”, reflected in toothpaste commercials and media spend. Of course, for many Australians, this definition of family never […]
5 Shifts Redefining Australia: Part 2
You’ve probably heard the term “empty nesters”, a name for parents whose kids have left home for university or to live on their own. For decades, this was the assumed trajectory: kids left home and they didn’t come back. Parents turned the now-empty bedroom into a hobby room or extra storage. Some downsized their homes, […]
What Is A Customer Community And How Do You Host One?
So you have a whole bunch of customers that you want to speak to more often, keep them engaged and find out what they think of you. What now? Build a community! Customers want to ensure their voice is heard in a conversation with other humans … not just a bot, NPS survey feedback, or […]
