Mys Tyler wanted to find out how women feel about fashion, what they want changed and why, so they could include data insights into their upcoming media and marketing campaign run by agency Olive PR.
Insights Exchange was engaged to investigate the link between fashion and body confidence in key areas including:
Insights Exchange worked closely with our panel partner Pureprofile to recruit and survey over 1000 women across Australia between 18-65+. The short online survey was easily accessible to participants via desktop or mobile devices 24/7 for the convenience of their busy lives.
Insights Exchange provided Mys Tyler data insights to allow them to better quantify figures around body confidence for their media and marketing campaign.