The Insights Exchange Approach
The quantitative research consisted of a 12-15 minute online survey spread across current Bendon customers, those aware but not customers and those unaware of Bendon. The 1400+ respondents were covered nationally across Australia between the ages of 15-75. Insights Exchange worked closely with the team at Bendon to survey existing customers and with panel partner Pureprofile to source participants for the survey that fit the demographic brief.
Insights Exchange was able to provide Bendon with valuable insight to help them understand the Australian market in greater depth, their main competitors and what women want from their lingerie – primarily comfort and good price.
Our final report provided: