Rachel has worked at leading international research agencies, across numerous countries, and on an incredibly diverse range of products and services. She brings to the table 14 years of experience, using qualitative skills which have been fine-tuned during training at the Association for Qualitative Research in London and elsewhere.

As a qualitative specialist, Rachael firmly believes that human-centered learning is crucial for businesses to thrive. She is passionate about delivering insights derived from deep-rooted customer understanding, and works closely with clients to provide thorough, actionable research across the entire product lifecycle, from new concept development to advertising evaluation.