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Corrina Henderon

Quantitative Research Specialist
  • Australia
  • linkedin.com/in/corinna-henderson-3349b710/
  • corrina@insightsexchange.com
  • linkedin.com/in/corinna-henderson-3349b710/
  • corrina@insightsexchange.com
  • linkedin.com/in/corinna-henderson-3349b710/

Corinna is a freelance quantitative market researcher with 10+ years experience, mainly working for boutique agencies in London, Sydney and Melbourne. She is passionate about telling stories with numbers and turning data into intuitive insights. Corinna’s areas of expertise are segmentations, market studies and brand tracking.

She has worked across a wide range of clients and categories, including FMCG, personal care, utilities and finance. During her time in the UK she ran a segmentation for an organic baby food brand (Organix) and helped the client gain an in-depth understanding of their target consumers. As a mother of a 20-months old toddler Corinna is well versed in the category.

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