Anna has been working as a market research expert for 18 years. After 10 years with a boutique research and strategy house in Sydney, Anna co-founded Selvedge Consulting Limited.

Selvedge are human behavioural insight specialists who work on international and multi-national projects across Europe, APAC and the Americas. Anna is hands-on across her projects, creating bespoke research approaches, managing the end-end process and delivering high quality insight derived from robust investigation and evaluation. Anna recently worked on the global Accounts Payable project for Xero, providing insight into the UK accounting and bookkeeping market.