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Amanda has worked in marketing research for eighteen years, in both agency and client side roles. She is passionate about qualitative research and its ability to provide understanding and inspiration and inform key marketing decisions.
Amanda has carried out hundreds of projects, both locally and globally and has lived/worked in NZ, Australia and UK – delivering insights which drive action and provide competitive advantage. She works with local brands as well as complex multinational clients – delivering cross-cultural insights to identify brand opportunities, across multiple sectors and particularly in food/fmcg and healthcare.