5 Key People You Need In Your Corner

How to succeed as a Business Founder: 5 key people you need in your corner. My 6 yr old son is learning to play the violin and the teacher said one of the main benefits is teaching them perseverance. It reminds me of business – being a business owner and building a business from scratch […]

How Market Research Specialists Are Bringing Data and Agility to Companies

Think back just a few years and you’ll reach an era when, if you needed to find an expert in market research, your only opportunity was hiring a costly agency or foregoing the whole idea and making 6-figure decisions based on gut feelings. However, the gig economy caught inertia, changing everything—and not just food delivery […]

3 Ways To Achieve Business Confidence And Certainty In 2021

Welcome 2021! For many businesses, it couldn’t come fast enough. There is hope that this year is going to be a better one. If nothing else, we know what to expect and how to prepare. It is time for businesses to regain control and focus on future proofing themselves. No more pivoting. Whilst Covid forced […]

Don’t Be Like The Emperor And His New Clothes…get The Truth From Your Customers

Businesses are now being told to put their customers first and design products and services with a customer-centric lens. As quoted in The Economist, Harvard Business School Professor Thales Teixeira observes; “By focusing on understanding in great detail what consumers’ needs are, what uses they have for the products sold to them and how their monetary, time and […]

The Next Growth Opportunity: Customer Insights in the Age of Agile

“Change before you have to… Control your own destiny or someone else will. An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”  —Jack Welch, former CEO, GENERAL ELECTRIC When The Warehouse Group, NZ’s largest retailer, recently announced they were transforming their business model to Agile, there were […]

The Return Of In-person Qualitative Research?

Like many industries, Covid-19 has forced how many of us conduct qualitative market research with a fundamental shift in approach and methods to accommodate social-distancing, protect health and provide reassurance to participants. Qualitative and Ethnographic research, typically done in person through focus groups, in depth interviews, in store shopalongs, observational research and ‘day in the […]

How Consumer Insights Help Brands Cut Costs During Covid-19

Welcome to 2020 where a pandemic and potential global recession are driving uncertainty and leading business leaders to examine their P&Ls and spending. But it’s not all doom and gloom. In this age of social distancing, we also find ourselves in the age of data, analytics and consumer insights. Every single day, humans produce 2.5 quintillion […]

Understanding Your Customer – Best Bet For Surviving Covid-19

“Where do I start?” “Should I be doing customer research during this time – is it appropriate?” “Our budgets have been cut – how can I afford customer research?” “What questions should I ask given it is not ‘business as usual’?” Sound familiar? You may be still using the same marketing framework, guidelines or KPIs, […]

Your Competitors Are Already Using Customer Insights

In a recent Forrester report, it was revealed that insight-driven companies are growing at 8x the pace of the global GDP, a compelling reason for any organization to prioritize customer insights—including your competitors. For many companies, insights departments are asked to do more with less: fewer employees, lower budgets and often loftier goals. By effectively […]

What Role Does The Customer Play In Your Organisation?

Are your customers driving your business… or is your business driving away your customers? As Intuit Accounting Software’s co-founder, Scott Cook knows the importance of customers and their impact. “Instead of focusing on the competition, focus on the customer.” But don’t let the word “customer” fool you. Even if your department is not customer-facing, customer […]