The survey was conducted in April 2023 via a nationally representative survey sample of 1,000 Australians ages 18-80 and interview senior leaders in marketing, advertising, and TV (including SVOD and broadcasting).
The research report was developed into a White Paper and Thought Leadership Report and marketed by The Trade Desk via media, conference presentations and other PR initiatives.
For a copy of the report, please see The Trade Desk.
Key findings included:
About The Trade Desk
The Trade Desk is an independent media buying platform designed for the open internet. It was founded in 2009 and is based in California. It is the largest independent demand-side platform in the world. It employs around 2,800 people in 25 office locations worldwide.
The platform helps marketers reach more customers doing more of the things they love, with more transparency and precision at every stage — from planning to pricing to performance.
The Trade Desk finished 2022 with a record total spent on the platform of $7.8 billion, and annual revenue of over $1.5 billion.
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.
