What we do

Make Business Decisions with Confidence

Whether it’s to understand your target audience, pivot your business, test a new product, explore a new market or measure your brand’s competitive positioning, our market researchers – whom we call “insights specialists” – are world-class experts that can deliver superior results across a range of business problems.

Loading...
Understanding Your Competitive Advantage to Increase Market Share
Understanding Your Competitive Advantage to Increase Market Share
What makes your brand unique? Get clear on the characteristics that set you apart from competitors and reinforce those advantages in your marketing and sales pitches.
Explore
Testing Ideas: New Brand, Product Extensions, and Marketing Campaigns
Testing Ideas: New Brand, Product Extensions, and Marketing Campaigns
Rolling out new product is expensive. We will help you test a new brand, product, or concept with your target audience to make sure you’ve got it exactly right.
Explore
Sizing Your Market Opportunity
Sizing Your Market Opportunity
Get expert help determining the size of your potential market and how many customers you could reach both domestically and internationally.
Explore
Tracking Customer Satisfaction and Brand Health
Tracking Customer Satisfaction and Brand Health
Insights Exchange can help you set up internal benchmarks and key metrics to keep your finger on the pulse of your brand’s health and reputation.
Explore
Advertising, Communication, and User Experience
Advertising, Communication, and User Experience
Before investing thousands on paid media, spend time testing your key messages and creative marketing first to ensure its relevance to your target audience.
Explore
Understanding Your Current and Potential Customers
Understanding Your Current and Potential Customers
Your customers are not all the same. Gain a deeper understanding of what drives each type, the barriers they experience, and where and why they shop, through market segmentation.
Explore