2025 USA
Consumer Trends Report

Navigate the changing US marketplace with crucial insights from our comprehensive analysis. Our latest report reveals how successful businesses are adapting to evolving consumer behaviours in today’s dynamic environment.

What to expect:

  • Nearly half of Americans (49%) are currently using Generative AI regularly
  • The Mooch Generation’ – 53% of parents with adult children living at home provide them financial support
  • 44% of Americans report their ability to meet household expenses has worsened in the past 12 months
  • Nearly half of 18-24 year-olds experience frequent feelings of isolation despite constant digital connection
  • Only 25% of Americans are satisfied with healthcare affordability

Why are these trends important?

  • Track demographic shifts, respond to societal changes to maintain competitive advantage
  • Identify emerging opportunities even within challenging economic conditions
  • Leverage technological transformations reshaping consumer expectations
  • Navigate evolving social dynamics influencing purchasing decisions

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CONSUMER TRENDS - PREVIEW

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