Our researchers are all vetted independent contractors, with a minimum of 5 years experience. They work for themselves and have often worked both in agencies and client side. This means we have a greater pool of category and methodological expertise to draw from. We can also scale up or down as you need because we operate with a lean, agile business model.
The other difference is that we can provide white label services, where we can plug in researchers /analysts to your team but the client relationship is owned by you. There are no egos at play here.