Please see some of the questions we are often asked below.
If you would like to arrange a quick call to answer any additional questions, please Book A Time with us.
We learn about your business problem in a briefing call.
We then recommend a research package or a tailored approach depending on your budget and research needs.
Once we assign you the researcher that best fits your project, we kick off. Each project is different depending on what you need.It can take a few weeks for shorter research studies or several months for longer research project which often have multiple research stages e.g. quantitative survey and qualitative interviews.Your Project Manager will keep the project on track and provide frequent updates. Everything is managed under one contract, on a single platform
Our global team of researchers are all vetted independent contractors, with a minimum of 5 years experience. They work for themselves and have often worked both in agencies and client side. This means we have a greater pool of category and methodological expertise to draw from. We can also scale up or down as you need because we operate with a lean, agile business model.
We are flexible in the ways we work. Our research network can be utilised for research projects and as a researcher working inside your organisation, as part of your team for as long as you need to help you deliver projects, manage workflow or for whatever reason you need! There are no egos at play here.
Yes. We operate projects globally but also work with researchers outside of Australia on local projects. We currently have researchers working for us from Germany, UK, NZ, US and South East Asia! We use collaborative communication and document sharing tools i.e. Slack and Google Docs, which allows for easy sharing across time zones.
At Insights Exchange we stay on top of technological advancements including the latest AI tools. AI integration in market research brings efficiency and productivity gains, such as reducing time spent on traditional data analysis.
We use a number of different methods including online surveys, in-depth interviews, online forums and communities, desktop research…contact us to find out which would work best for your project.
Occasionally we do but we find clients are moving toward online methods such as online communities, interviews and focus groups as they provide a cost effective and efficient approach that delivers the depth of insight required. If the brief really calls for in person qualitative research, we will certainly propose that approach.
No. We have a global network of researchers so we can work in multiple markets. We have worked with clients from across NZ, US, UK, South Africa, Europe and South East Asia.
Yes it is! We can tailor your needs and can run a 5-minute survey including a topline report for less than you might expect! This will give you a lot of bang for your buck and data insights to take the next steps with confidence.
Research can give you clarity about your market, product, brand or customer/consumer. Ultimately, our clients use research to enable brand growth, whether that’s by identifying where the white space is, whom they should target, how and where they should focus their marketing spend, the size of an opportunity to enter into a new market, or the potential & optimisation of a new product or service. Talk to us about how we can help
Quantitative research tells you ‘what’ people do, how many and how often. Qualitative research tells you the ‘why’ behind what people do. What is the trigger, decision making process and underlying human needs they are trying to meet.
Yes. We introduce the researcher either in our proposal/scope of work or at the project kick off.
We have highly experienced client partners who manage your project, providing one point of contact from the project scope to final delivery. Your client partner has typically been involved in the design of your research project, so they understand your business need and research. problem. Their role is to ensure successful project delivery and a streamlined, stress-free process for you.
