The value of UX Research

What is the role of User Research today? How do we measure its value?

Where does AI fit in the process? How can we amplify the benefits of UXR within an organisation?

Optimal Workshop (world-leading UXR platform) came to Insights Exchange with these questions which have now been answered in this comprehensive report available now – “The Value of UX Research in 2024”.

Included are observations and reflections from global UX and Product Design leaders at Xero, Meta, RexHQ and Onfido and feedback from 300+ UX and product design professionals across the US, UK and Australia on how they see the future of URX.

Whether you’re a UX researcher, product manager, or Tech founder this is a must read to help unlock the full potential of UX in designing world-class products.

Here’s what we discovered:

Evolving UXR Market: Insights into how UX research is shifting and adapting to new trends and needs
Content Creation & ROI Measurement: Innovative ideas for developing engaging content and effectively measuring ROI to drive business outcomes.
Impact of AI: How to leverage AI in UX research to enhance our practices and achieve greater benefits.
Opportunities for Improvement: Identifying ways to enhance UX practices within organisations for better results.

Whether you’re a UX professional, product manager, or business leader, these resources are your key to unlocking the full potential of UX research.

The value of UX Research

What is the role of User Research today? How do we measure its value?

For a copy of the report, please visit Optimal Workshop.

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