In a post-Covid world, Panasonic NZ wanted to establish a new brand health benchmark for both the parent brand and at category level. This would help inform marketing and communications for 2021 and beyond.
Through an online survey among electronics shoppers, Insights Exchange helped set Panasonic up for success with new benchmark metrics to track progress and behaviour change in a post-Covid retail environment. This helps Panasonic craft their communications and marketing messages as well as track the impact of brand campaigns.
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.
