NZTE Report: Understanding US outdoor adventure consumers

What drives purchases in the US biking and outdoor retail market

We have loved collaborating with New Zealand Trade and Enterprise (NZTE) on various projects in the last few months and helping New Zealand businesses get export ready.

One project we particularly enjoyed was to understand the Outdoor Adventure consumer market in the USA and Canada. The insights will enable NZTE customers to fine-tune their market entry, maximize their marketing efforts and targeting consumers on the most effective media channels/platforms.

For more detailed insights on US outdoor adventure consumers and their perceptions of New Zealand brands, download the full qualitative research report – US Research Report – Biking and outdoor adventure retail.

Join NZTE or reach out to your NZTE customer manager for more information.