Purrfecting’ the Recipe

The Research Problem

The Real Pet Food Co. sought to understand how both cats and their owners reacted to Fussy Cat Luxe, a new premium wet cat food range. This insight was essential for refining marketing strategies, enhancing product appeal, and driving sales. Key objectives included evaluating flavour preferences, measuring purchase intent at different price points, identifying opportunities for product refinement, and assessing brand concept alignment with consumer expectations.

What We Delivered

The research provided actionable insights to support The Real Pet Food Co.’s marketing and product development efforts:

• Cat and Owner Preferences: Identified the most appealing flavours, textures, and aromas to ensure satisfaction for both cats and their owners.
• Portion Sizes and Ingredient Variation: Highlighted preferences for portion sizes and ingredient diversity, ensuring a versatile product range catering to different needs.
• Concept & Brand Appeal: Revealed how well the brand and concept resonated with owners, providing actionable suggestions to align with consumer expectations and stand out in the market.
• Market Positioning Opportunities: Identified opportunities to optimise messaging and enhance the product’s differentiation in the premium pet food segment.