Research Objectives
NZ Post wanted to gain a deeper understanding of how their customers currently use the report, where it can be optimised and how they can collaborate more effectively in their sustainability partnership.
In-depth interviews were conducted with a range of NZ Post customers to talk through the current report content and ways in which it could be improved and work better for them.
The NZ Post team had the opportunity to observe the interviews and gain firsthand understanding of the discussions, as well as be presented with the project key findings and recommendations.