The Business Problem
Life360 sought insight into several international markets by identifying opportunities to inform and optimise future product and brand marketing. The need was to understand the triggers, drivers and barriers to location-based service adoption, perceptions of the Life360 brand as well as, unlock opportunities for future product development.
Research Objectives
Life360 wanted to understand;
The Insights Exchange Approach
A 2-stage Qualitative approach was conducted via:
The first phase involved a 7-day digital diary exercise conducted in each market. Parents documented key moments throughout the week, providing real-time feedback on times when children were out of the home without them. This exercise captured significant events and emotions, including fear, celebration, and peace of mind.
The second phase involved a 10-day online community with parents of children at different life stages across three markets: Australia, the UK, and Canada. These communities were run simultaneously, allowing our researchers to gain valuable insights into perceptions of the category, as well as the triggers, drivers, and ideal features and functionality.
Insights We Delivered
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.
