Background:
Honeysticks is a Kiwi business focusing on providing kids with safe, sustainable tools to develop their creativity. The brand is all about putting safe products into kids’ hands during creative play, with distribution to over 20 countries.
The core hero product are the original beeswax crayons product, though the product range has expanded over the years to include colouring books, paintbrushes, watercolour sets, and bath crayons.
The Business Problem
To unlock future growth for Honeysticks by identifying opportunities to grow market share, diversify product range, and retain customer base in the USA while remaining true to core brand values sustainability and safety.
Research Objectives
What Insights We Delivered
The Insights Exchange Approach
Insight Exchange initiated a quantitative approach through a 12-minute online survey, with a sample of 1500 parents of children aged 2-8. The aim of the survey was to gain insight into purchase dynamics such as triggers, influences, and barriers.
Purchase intent and image associations were also a key factor that we aimed to investigate as well as understanding consumers to focus marketing efforts including demographics, attitudes, behaviours, location, needs, media channels and perceptions of creativity.
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.
