The Business Problem
Food Snob wanted to assess the potential for brand growth by expanding the range, improving communication, and enhancing brand assets to ensure they are relevant, engaging and supportive of the brand’s positioning.
Insights Delivered to the Food Snob team
We identified opportunities for growth and brand optimisation by:
Initiatives implemented after research
The research findings helped Food Snob optimise their 3-year brand strategy and inform their partner agencies on the direction for the brand.
The Insights Exchange Approach
A 2-stage approach was conducted via:
The first phase included a 6–day online community to unlock greater understanding around consumer needs, purchase drivers, and perceptions of the Food Snob brands. The community included participants from across New Zealand, from a mix of life stages, locations, and category/brand usage.
The second phase consisted of a 10-minute nationally representative quantitative survey of consumers, which focused on understanding the shopper purchase journey, occasion analysis, and brand performance on key health metrics.
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.
