The research sought to understand the existing levels of awareness of the electronic tags, the key benefits and issues from a customer perspective, and ascertain the impact on improving customer experience and potential impact on decision-making and sales conversion.
The research program included a series of accompanied shops with regular Briscoes and Rebel Sport customers and in-store intercepts to capture shoppers’ natural and immediate responses.
About The Briscoes Group
Briscoe Group is a New Zealand retail chain founded in 1861 trading under Briscoes Homeware and Rebel Sport. It has 92 stores throughout New Zealand and over 2,300 staff. Their profit in 2022 was $88.4 million.
Insights Exchange delivered insights demonstrating the value of the electronic shelf labels and opportunities for optimisation to positively impact decision-making, in-store flow & experience, and drive sales. It included addressing areas such as label layout, information architecture, and role alongside in-store merchandising & signage.