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Insights Exchange and Pureprofile were engaged to help:
Insights Exchange research specialists conducted in-depth interviews and accompanied physical store and online shopping trips with premium chocolate buyers. Building upon learnings from the interview phase we then conducted a 15 minute online survey of both current and prospective customers.
Through Insights Exchange and Pureprofile’s combined product offering we were able to ask the right questions of the right people and make specific recommendations in relation to: