Skip to content
  • About Us
  • Case Studies
  • News
    • Media
  • Contact
Menu
  • About Us
  • Case Studies
  • News
    • Media
  • Contact
book a call

Winning Market Share in the Premium Handmade Chocolate Category

case study

Adora Handmade Chocolates

Over 20 years, sisters Tina and Katerina have successfully grown their premium chocolate business from a two-person venture to a multi-channel operation encompassing multiple retail locations, online offering and wholesale distribution. Adora is looking to ensure future success by delving into their customer mindset, competitive market, brand identity, and in-store and online propositions. They engaged Insights Exchange and Pureprofile to provide a joint end-to-end solution for customer insight and strategic recommendations.
THE BRIEF

Insights Exchange and Pureprofile were engaged to help:

  •  Profile the current and potential target market
  • Understand strengths and weaknesses of the current offering vs competitors
  • Map the customer journey and highlight purchase drivers and barriers
  • Optimise marketing communications
  • Identify criteria where future retail sites are most likely to succeed.

 

Insights Exchange research specialists conducted in-depth interviews and accompanied physical store and online shopping trips with premium chocolate buyers. Building upon learnings from the interview phase we then conducted a 15 minute online survey of both current and prospective customers.

THE SOLUTION

Through Insights Exchange and Pureprofile’s combined product offering we were able to ask the right questions of the right people and make specific recommendations in relation to:

  • The profile of the premium chocolate buyer – customer segments to target, and how to best attract them
  • Adora’s brand – how is it viewed, how it compares to key competitors, points of difference to be built upon, and areas of for development
  • Store and online experience – what is done well, what can be improved
  • Recommendations in relation to future product and marketing ideas and innovations
Insights Exchange, working with Pureprofile, conducted a deep dive analysis into our retail operations, customer mindset and competitive market. These learnings are being used to guide our marketing, in-store and online communications, and future store expansion strategy. They understood our company’s goals and responded with a proposal to match our needs. Their project management, responsiveness and delivery of our brand research and customer segmentation study was superb and I would recommend working with them to any brand.
Tina Angelidis – Owner
Join our Newsletter

Sign up for the latest news and updates from the team at Insights Exchange

Contact
  • Email: info[at]insights-exchange.com Tel: +61 424 667 648
Address
  • Level 2, 11 York Street, Sydney, NSW 2000
  • Privacy Policy
  • Terms and condtions
  • Privacy Policy
  • Terms and conditions
© Copyright 2023 Insights Exchange
Manage Cookie Consent
We use cookies to optimize our website and our service.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
Preferences
{title} {title} {title}

Nichola Quail

Welcome to the Insights Exchange scheduling page.
Please follow the instructions to book a call.
I look forward to speaking with you soon!

30 Minute Catch up ►

Contact

Let’s get this conversation started. Tell us a bit about yourself and
we’ll get in touch as soon as we can

  • About Us
  • Case Studies
  • News
    • Media
  • Contact
book a call