Technology Platform Concept Testing

case study

TrainerPro

TrainerPro is a platform connecting trainers and training providers to target customers for various activities including sports, music, education, languages, drama and fitness. Our client wanted to understand the potential market size, appeal and relevance of the TrainerPro concept.

THE BRIEF

To size the market and appetite for a bookings marketplace for training / tutoring professionals in Australia, and benchmark the concept’s appeal and relevance.
To identify any potential competitors or equivalent platforms.
To validate key hypotheses around potential customers and profile them, including demographics, lifestage, needs and drivers.

We clearly understood our client’s needs and determined the most cost-effective solution to suit their early-stage business budget and still provide answers to their key business questions. The research programme involved a 5 minute nationwide online survey of trainers / tutors and customers, i.e. those open to personal training, tutoring, 1:1 coaching. We made sure to include in the responses a spread of lifestage, ages, locations and type of service required.

THE SOLUTION

Insights Exchange delivered a detailed report covering:

An estimate of the potential market size for a new training marketplace app.
A profile of trainers and customers most likely to use the TrainerPro concept including key demographic and geographic data, drivers and barriers to using the app.
Recommendations in relation to go to market strategy and key product features to attract early adopters.

I sought help from Insights Exchange with some crucial questions about our new product idea and its potential. As a startup, they were able to work within our budget and came back with invaluable answers to our information gaps. We’re eager to deploy the recommendations from Insights Exchange in our pitch deck and marketing plans as we continue to develop our product to the launch phase. To those looking for key demographic and audience information as well as market sizing, I highly recommend working with the team at Insights Exchange

Kiran Vilasagaram, Founder

Technology Platform Concept Testing

TrainerPro

THE BRIEF

THE SOLUTION

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