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Lentune wanted to better understand their market sizing and product market fit including:
Insights Exchange Approach
To best determine the Total Addressable Market (TAM), Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM), Insights Exchange decided on a 2 -stage approach for the market research.
The first phase focused on a secondary research study to analyse the current Australian market and category. This was followed by a 5 minute online survey of n=100 owner/operators or decision makers in the construction industry including Commercial, Residential and Commercial Trade representatives.
Key findings included:
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