Skip to content
  • About Us
  • Case Studies
  • News
    • Media
  • Contact
Menu
  • About Us
  • Case Studies
  • News
    • Media
  • Contact
book a call

Exploring New Market Opportunities

case study

Slattery Auctions & Valuations

Founded in 2000, Slattery Auctions and Valuations is an independent, family run business. As a result of Covid, the company was going through a rapid transition from an in-room auction house to online auctions. Before committing 100% to online, the company needed to better understand what their existing customers thought of this move and how they could continue to grow and expand beyond their core audience of big machinery. The research would not only provide Slattery with independent data to make better decisions but also align their board and senior management.
THE BRIEF

Insights Exchange wanted to match Slattery with a specialist that understood an evolving family business and who could manage the whole process. Marc-Andre (Dre’s) previous experience of running brand and customer insights for Cirque de Soleil gives him a unique perspective and we felt he would be the best fit. The approach included:

  • Discovery workshop to understand the business and confirm research objectives
  • In depth interviews with customers and prospects
  • Two online surveys distributed via the Slattery
    Auctions CRM and an independent panel
THE SOLUTION
Dre delivered a full report and board presentation with key recommendations and clear learnings for the business, including:
  • A clear mandate to move to online auctions so that business could proceed with confidence
  • Confirmation of which product categories to launch in 2021
  • Informed website redesign saving time and effort

 

It was the first time we had commissioned external market research and we needed someone to guide us through the process and deliver relevant, timely insights. Insights Exchange connected us with a highly experienced research specialist, Marc-Andre, who worked on the project from end to end giving us consistency and peace of mind. They made it easy by managing the process under one contract and a single point of contact. We look forward to working with them again as we grow and expand our auction business further.
Tim Slattery, CEO
Join our Newsletter

Sign up for the latest news and updates from the team at Insights Exchange

Contact
  • Email: info[at]insights-exchange.com Tel: +61 424 667 648
Address
  • Level 2, 11 York Street, Sydney, NSW 2000
  • Privacy Policy
  • Terms and condtions
  • Privacy Policy
  • Terms and conditions
© Copyright 2023 Insights Exchange
Manage Cookie Consent
We use cookies to optimize our website and our service.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
Preferences
{title} {title} {title}

Nichola Quail

Welcome to the Insights Exchange scheduling page.
Please follow the instructions to book a call.
I look forward to speaking with you soon!

30 Minute Catch up ►

Contact

Let’s get this conversation started. Tell us a bit about yourself and
we’ll get in touch as soon as we can

  • About Us
  • Case Studies
  • News
    • Media
  • Contact
book a call