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Exploring New Market Opportunities

case study

Slattery Auctions & Valuations

Founded in 2000, Slattery Auctions and Valuations is an independent, family run business. As a result of Covid, the company was going through a rapid transition from an in-room auction house to online auctions. Before committing 100% to online, the company needed to better understand what their existing customers thought of this move and how they could continue to grow and expand beyond their core audience of big machinery. The research would not only provide Slattery with independent data to make better decisions but also align their board and senior management.
THE BRIEF

Insights Exchange wanted to match Slattery with a specialist that understood an evolving family business and who could manage the whole process. Marc-Andre (Dre’s) previous experience of running brand and customer insights for Cirque de Soleil gives him a unique perspective and we felt he would be the best fit. The approach included:

  • Discovery workshop to understand the business and confirm research objectives
  • In depth interviews with customers and prospects
  • Two online surveys distributed via the Slattery
    Auctions CRM and an independent panel
THE SOLUTION
Dre delivered a full report and board presentation with key recommendations and clear learnings for the business, including:
  • A clear mandate to move to online auctions so that business could proceed with confidence
  • Confirmation of which product categories to launch in 2021
  • Informed website redesign saving time and effort

 

It was the first time we had commissioned external market research and we needed someone to guide us through the process and deliver relevant, timely insights. Insights Exchange connected us with a highly experienced research specialist, Marc-Andre, who worked on the project from end to end giving us consistency and peace of mind. They made it easy by managing the process under one contract and a single point of contact. We look forward to working with them again as we grow and expand our auction business further.
Tim Slattery, CEO
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