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The research sought to understand the existing levels of awareness of the electronic tags, the key benefits and issues from a customer perspective, and ascertain the impact on improving customer experience and potential impact on decision-making and sales conversion.
The research program included a series of accompanied shops with regular Briscoes and Rebel Sport customers and in-store intercepts to capture shoppers’ natural and immediate responses.
Insights Exchange delivered insights demonstrating the value of the electronic shelf labels and opportunities for optimisation to positively impact decision-making, in-store flow & experience, and drive sales. It included addressing areas such as label layout, information architecture, and role alongside in-store merchandising & signage.
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