Research Discovery
The Insights Exchange Approach
The quantitative research consisted of a 12-15 minute online survey spread across current Bendon customers, those aware but not customers and those unaware of Bendon. The 1400+ respondents were covered nationally across Australia between the ages of 15-75. Insights Exchange worked closely with the team at Bendon to survey existing customers and with panel partner Pureprofile to source participants for the survey that fit the demographic brief.
Insights Exchange was able to provide Bendon with valuable insight to help them understand the Australian market in greater depth, their main competitors and what women want from their lingerie – primarily comfort and good price.
Outputs
Our final report provided:
Insights Exchange has a network of over 35+ researchers globally including Australia, USA, UK and South East Asia. Our tech-driven approach and partnerships with fast-growth global research technology companies empower us to provide impactful market insights to businesses globally.