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case study
Research Objectives
Balsam Hill looked to gain a greater understanding of the Australian customer and identify future opportunities for the brand in the Australian market inclusive of:
Insights Exchange Approach
A qualitative approach comprising two 90 minute in-person and online groups was facilitated with current Balsam Hill customers from across Australia. The participants were recruited via a targeted Balsam Hill customer email with a short recruiting questionnaire.
The in-person group was held in Sydney CBD, while the online group ensured participants from other Australian main cities and regions. Both were facilitated by an Insights Exchange moderator.
Outputs
Key findings included:
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